a
designer
crafting
engaging
experiences
with a
strong
Hey! I’m Mariana (she/her), a Hybrid Product & Visual Designer with a strong background in graphic design, branding, and packaging. I bring visual craft and a user-centered approach together to design thoughtful digital experiences and cohesive brand systems.
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WHAT I DO
)
Design shaped
by strategy
Working across UX/UI, brand identity, and visual communication to create connected experiences from screen to physical touchpoint.
Packaging & Print Design
Developing packaging and print-ready materials from initial layout to production, considering format, materials, finishes, technical requirements, and brand consistency.
(
SELECTED WORK
)
Selected
projects.
Selected projects across digital products, branding, and visual communication.
(
About
)
Design with
purpose
Hey! I’m Mariana (she/her), a designer with extensive experience in visual communication, brand systems, and digital design.
With a senior background in graphic design, branding, and packaging, I bring a strong visual foundation to digital products and brands, combining structure, usability, storytelling, and attention to detail.
Over the past years, I’ve worked across brand identity, packaging, marketing campaigns, event communication, and digital interfaces. This experience shaped the way I approach design today: not only as something that looks good, but as something that needs to communicate clearly, support real user needs, and feel consistent across every touchpoint.
I enjoy translating complex ideas into clear structures, thoughtful interfaces, and engaging visual systems that help people understand, navigate, and connect.
01.
Product Design Approach
I begin by understanding the people, context, and problem behind the interface. Research, user flows, and iterative testing help me turn complex journeys into more intuitive digital experiences.
User research and problem framing.
User flows, journeys, and information architecture
Design decisions informed by usability testing and context.
02.
Visual Systems & Brand Craft
My background in branding, graphic design, and packaging helps me build distinctive visual systems that remain coherent across different formats.
Brand identity and visual storytelling.
Typography, layout, and composition.
Digital, print, and packaging applications.
03.
From Concept to Delivery
I develop ideas from early exploration to polished outcomes, balancing creative direction with practical execution and production awareness.
Concept development and iteration.
Detail-oriented visual refinement.
Clear communication from concept to final delivery.