Packaging Design

From concept to production, I understand packaging as a complete system: combining brand, structure, artwork, regulation and manufacturing.

Client:

EMS Pharma, Narita Design projects, international and freelance clients

Category:

Packaging Design, Artwork, Production, Visual Systems

My Role:

Packaging Designer · Graphic Designer · Artwork & Production

My experience in packaging goes beyond visual design.

Throughout my career, I have worked across almost every stage of the packaging process: from concept development and brand expression to structural constraints, dielines, artwork adaptation, regulatory requirements, print-ready files, supplier coordination and final production.

This end-to-end experience has given me a practical understanding of how packaging needs to work not only as a brand touchpoint, but also as a physical product that must survive production, regulation, logistics and market adaptation.

Overview

Packaging has been a consistent part of my career across pharma, beauty, food, beverage, babycare, petcare, household and cannabis products.

My experience spans concept development, visual systems, artwork adaptation, multilingual packaging, print-ready files, supplier coordination and production.

I also hold a specialisation in Packaging Design from SENAI, with training in structural packaging and die-cutting and creasing principles.

From Concept to Production

I understand packaging as both a design and production discipline.

My work has included:

Creative concepts and visual direction
Packaging systems and product families
Dielines and structural considerations
Artwork adaptation and variants
Multilingual packaging
Print-ready files and prepress
Supplier coordination
Regulatory updates
Production quality control

End-to-End Packaging Ownership

At cannvisa, I led cannabis seed packaging projects from concept through final production.

I coordinated stakeholders, suppliers and production partners while developing the visual direction, adapting variants, preparing final artwork and following production through to delivery.

The system was designed to give each strain its own identity while keeping the range consistent and scalable.

From concept to print, I owned the full packaging process.

Agency Experience

At Narita Design, a leading Brazilian packaging and branding agency, I worked on projects for major consumer brands across food, beverages, beauty and household categories.

The agency environment gave me broad exposure to packaging systems, brand architecture, product families and production requirements across different sectors.

Packaging in Regulated Environments

At EMS Pharma, I worked with pharmaceutical packaging under strict technical and regulatory requirements.

This included complex information hierarchies, product variants, production-ready artwork and regulatory updates across multiple SKUs.

The experience strengthened my ability to balance visual clarity, compliance and production accuracy.

Artwork & Production

As a freelancer, I worked on artwork and production for beauty and consumer brands, including file preparation, adaptations, variants and multilingual packaging.

I also coordinated external partners and ensured final files were ready for print and consistent with the brand system.